Everyone is walking around with a smart phone point-of-sale delivery device in hand with instant access to goods and services from around the globe. Everyone is also jumping into ecommerce. In theory, an online business is a fingertip away from a sale a gazillion times a day. But, attracting eyeballs and sustaining interest in an increasingly noisy digital environment has never been more challenging.
Aspiring entrepreneurs are adapting website themes on WYSIWYG (what you see is what you get) platforms, like WordPress and Squarespace, for their user-friendly built-in features. Striking layouts are now possible without paying for from-scratch prices. Many of these sites look good but suffer from weak headlines and dull copy. With the rise of mobile, brand message must encapsulate and capture with unprecedented clarity and appeal.
Mobile demands a clear message which can flow through social media channels. As mobile gains primacy over websites, the latter becomes the long form version of the increasingly key driver: mobile.
The up: With mobile’s stacked, stripped down look and feel — less is more.